Gail Parminter on Gender & Advertising

Gail Parminter gave a talk at TEDx Bradford on Avon in 2012 about gender and advertising. I was present for this event but re-visited this talk recently after finding this article about a patronising advert selling bourbon.

They patronise both women and the majority of men as dumb sissies.

I drink bourbon… I also build my own furniture… who are these people trying to sell their products to, the small number of people they’ve managed not to patronise?

Anyway, Gail Parminter’s talk was really insightful so I’m sharing here as part of my ‘Interesting Things’ feature.

View other Interesting Things I’ve shared by clicking here. Or don’t. Your choice.